The buzz has been intense, and building for weeks. But now it's fact: Winnipeg is finally getting an Ikea store. And not just any store -- a humongous 350,000-square-foot behemoth that will dwarf the city's existing Superstore and Costco outlets. It is so big that only one plot of land could hold it, a property just north of an already burgeoning big-box paradise known without irony as Kenaston Common. And to accommodate all the traffic that this new store will generate, the city and province are committing $18.5 million in public money to widen highways that were only recently completed, and for which major improvements have not previously been budgeted nor referred to in the City's long-range planning document, Plan Winnipeg 2020 Vision.
There is something almost surreal about this announcement. It's not just the sense of "fait-accompli" with which the announcement was made; or that this city has passed up spending any more tax dollars on bicycle facilities but is willing to spend millions to make driving to yet another big box area as convenient as possible; nor that Winnipeggers are so enthralled with the prospect of buying Swedish furniture that having been "snubbed" until now by the giant retailer was seen somehow as a blow to our civic self-esteem.
No: what makes this decision so difficult to fathom is that it comes during the early days of a rapidly unfolding economic crisis -- when Canadians are facing almost historic job losses while credit is drying up; when consumers are financially overextended with worse to come; when Canada is officially in recession; and when even Prime Minister Stephen Harper is waxing pessimistic about the prospects for the country's economy.
So all this begs the question: Given how rapidly the economy has deteriorated in just a few short months, how can Ikea -- and the municipal and provincial governments -- justify their optimistic largesse for a store that won't be open for five years? Exactly whom does Ikea believe will be shopping at this massive outlet in 2013, and how will these customers be paying for their purchases when the credit card bubble bursts? Why of all times did Ikea choose late 2008 to move to Winnipeg?
In short, this proposed development seems remarkably short-sighted; as if the proponents and politicians involved are trapped in another era - one in which the cruel realities of our consumer dystopia have yet to assert themselves. Spending public money to subsidize an economic engine based on consumer spending is so pre-2008.
